About Alina

“Having been born in communist Russia, and having spent many years living in Germany, I would have never dreamed that my journey would one day lead me to settle in Canada.

My husband and I were happily married and our dream was to homeschool our 3 kids, which was the primary reason we had decided to uproot and start from scratch. It meant learning another new language, understanding a new culture, making a new home, new friends, new jobs, and new opportunities. It was a huge step out of our comfort zone that meant giving up everything familiar, but we ventured into it. It wasn’t easy, but we were determined to make it work, and going back was never an option.

It was a huge step outside of our comfort zone that meant giving up everything familiar, but we ventured into it. It wasn’t easy, but we were determined to make it work, and going back was never an option.

The opportunity to go into real estate presented itself within 6 months of moving to Canada, and you can probably imagine the language barrier that I struggled with. I was very naive, like most aspiring new agents, talking about how much I enjoyed looking at homes and how I would just love showing people houses.

Well, showing homes is only a small percentage of the daily activities of a REALTOR®, and I learned that lesson the hard way.

So there I was ... young and inexperienced but extremely eager. Word spread, and people referred to me as ‘that German Immigrant girl who just started in real estate’. And what could she possibly have to offer at her age, lack of connections and experience, and poor English skills?

I knew that if I wanted to get anywhere with this new profession of mine, I would need to figure out how to find buyers and sellers. The terms “qualified buyer” and “motivated seller” entered the stage much later.

Meanwhile, I was burning my very limited energy, doing what I saw other agents do. I held open houses, cold-called FSBO's (pretending I had a 'buyer'), I tried to figure out what to say and how to say it to sound clever, I worked most evenings and weekends ... chasing people who didn’t know what they wanted, arriving home exhausted ... to see my beautiful babies and my very frazzled husband along with piles of laundry and a sink full of dishes.

I Remember Presenting My Very First Offer, Feeling Like A Deer In Headlights.

There was so much to learn. More times than I could count, I remember having conversations with clients, not understanding many of the words they were using, trying so hard to catch on, and not letting them notice. When I finally got back home, I would try to look up words in the dictionary (if I could figure out their spelling), write them down in a notebook, memorize them, and try to incorporate them into my daily vocabulary. I still have a long way to go. We’re all on a journey, aren’t we?

In my second full year in real estate, I became the #1 local agent in my marketplace and made it to the top 3% of all real estate agents province-wide! Shortly after, I worked myself up to the top 1% of the, then, 1600+ agents on our real estate board and ... I've held that rank for many years and for as long as I've been actively selling real estate.

Has it been easy? Definitely, not!

Although I did many things right, I did so many things wrong, making a painful amount of unnecessary and totally avoidable mistakes that, sadly, came with a huge price tag. I suppose that is what they call the school of Hard Knocks. I know it so well that I bet I'd make a pretty decent tour guide. Had I only known then what I know now.

Over the years, I've had the privilege of passing on many of the lessons I learned from the trenches, teaching agents how to do it right. Many more continue to ask how I was able to create such tremendous success so quickly, especially given my circumstances and limitations, while the average agent in North America struggles to sell about 5 homes per year.

The answer to that question has become my life's work.

Alina Schumacher

The 'Unofficial Bio' 

I ADORE my family! I am head-over-heels in love with my husband of 29+ years, my 3 wonderful children, and 4 adorable and ... oh so smart grand babies.

We are so blessed to live in Canada and enjoy our beautiful country property with large vegetable gardens, happy chickens, and wide prairie skies that offer the most glorious and breathtaking sunsets!

I love working out, I love to cook, bake and have friends and family over ... I love books ... I love Laura Ashley-style decor ... I LOVE to write. And, of course, I love to travel, enjoy long beach walks with my hubby (Cancun at 7 am is my favourite) ... the orchards and vineyards in Kelowna ... hiking in the Tucson mountains. The desert is my happy place where I recharge.

I'm also really good at run-on sentences. ...Oh, and watching people play golf and telling them how to get better - because I'm a much better caddy and coach than player. 😉


Life is such a gift, and I believe that it's not about what you get from this world but what you bring into it, and my greatest joy is to share with people the gifts I've been blessed with. God is good. Jesus is LORD.

A Stroll Down Memory Lane

Back in the early days of my #realtorlife people would always ask ... "Are you related to the race car driver, Michael Schumacher?"
I don't know that I am, but I figured if this is a conversation starter and something so many people seem to wonder about ... I might as well use it! It was just a simple slogan back then. With Alina Schumacher you're not just in the race - you win the race! Little long, but when I started my own brokerage at the end of 2008, we shortened it to Driven to Finish ... and the Schumacher Realty brand was born. 

The real estate business is all about speed, precision and winning. And that's what our brand represented. When our properties sold, we didn't put up a SOLD sign we put up a FINISHED sign. It wasn't perfect, but I loved our brand and, I think, our community did too.

PS: The picture with the Enzo (yes, totally photoshopped) was taken almost 15 years ago. Crazy times! Back then, I would pay my graphic designed at least $500 to create an image like this. Imagine how much easier and more accessible things are today!

Our office space wasn't huge but it was the perfect location for me. When we took over the lease from the previous tenant, the community library, it needed a LOT of love. Man, I remember painting the walls! Andy and I were trying to paint over one of the murals ... it was a picture of Noah's Ark ... and 7 coats later, the eyes of the animals would still keep popping through! We managed to cover it eventually!

I wanted everything to be of the best quality so I hired one of my clients, a French immigrant and a master woodworker, to custom build all our furniture. It cost me over $26,000 back then but it sure was worth it. It was solid and beautiful.

My favourite time to be at the office was at 7am in the morning. The morning sun would light up the space in the most glorious way, I'd have a fresh pot of coffee on ... and Wilson Phillips "Hold On". Talk about getting things done!!

When we immigrated to Canada, our children we still little. Marie, my youngest was only 4 years old! What I would give to get those times back. Have you ever felt this way? At the time of writing this, she's already been married for 4 years. How time flies.

All three of our children worked at the office during the summer as part of their homeschooling, and whenever needed throughout the rest of the year. You know how family business goes! All three learned some very valuable skills doing all kinds of tasks.

My son, Ben, started doing real estate photography and videography for us when he was 15 and started his real estate media business after he graduated from highschool. 

SR Team in Cancun For My 40th

The Circle of Love Gala

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, numquam enim ab voluptate id quam harum ducimus cupiditate similique quisquam et deserunt, recusandae.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, numquam enim ab voluptate id quam harum ducimus cupiditate similique quisquam et deserunt, recusandae.

Copyright © 2018+ by Schumacher Productions Inc. All Rights Reserved. Contact | Terms | Privacy | Login            

Copyright © 2018+ by Schumacher Productions Inc. All Rights Reserved.
Contact | Terms | Privacy | Login