It feels like yesterday and forever ago at the same time, but when I learned about the concept of personality-based communication and selling …. it changed everything for me, and I honestly believe that this was one of the biggest secrets to my rapid success.

The...

To most salespeople - no matter the industry - selling means getting people to say yes. It's all about presenting information, answering questions and overcoming every possible objection and pushback until the prospect signs the dotted line.

It's usually never about the customer - it's about...

It has been said that your network is your net worth!

I think that is only partially true.

Just knowing a lot of people doesn't mean they are all going to be your raving fans, referring their friends and family to you.

At the end of the day, business (and life) is all about...

Nothing speaks as loudly as a raving fan! A well-written testimonial is hands-down the most effective 'marketing tool' you could ever use in your business.

It's social proof.

After all, what is the first thing you look for when you're considering a product or service?

The reviews....

Everybody loves referrals.

I mean, actual referrals, not just a sort of ‘warm lead’ that you still have to qualify and nurture. Real referrals are the best kinds of clients to work with because you don’t have to sell yourself and prove why you’re better than the other 2-3...

One of the very first things I do, when I start working with a new coaching client, is to take them through a somewhat soul-searching exercise to get 100% clear on whether or not their current brokerage is indeed a right fit for them.

Why?

Well ... before we start working on building a...