WHO IS ALINA?

It's kind of a long story, but ...

The "Official" Bio

 

Alina Schumacher is a Business & Marketing Consultant to REALTORS®, a Certified High Performance Coach™ the host of THE ALINA SHOW Podcast, and the creator of World Class Agent Academy where she teaches Real Estate Agents the exact strategies she used to build a highly profitable business from scratch, and become the #1 local agent shortly after immigrating to Canada, and while homeschooling her 3 children.

... the Rest of the Story!

“Having been born in Russia, and having spent many years living in Germany, I would have never dreamed that my journey would one day lead me to settle in Canada.

My husband and I were happily married and our dream was to homeschool our 3 kids, which was the primary reason we had decided to uproot and start from scratch. It meant learning another new language, understanding a new culture, making a new home, new friends, new jobs, and new opportunities. It was a huge step out of our comfort zone that meant giving up everything familiar, but we ventured into it. It wasn’t easy, but we were determined to make it work, and going back was never an option.


The opportunity to go into real estate presented itself within 6 months of moving to Canada and you can probably imagine the language barrier that I struggled with at the time. I was very naive, like most aspiring new agents, talking about how much I ‘enjoyed looking at homes’ and how I would ‘just love showing people houses’. It has a romantic ring to it, doesn’t it? Well, showing homes is only a small percentage of the daily activities of a REALTOR® and I learned that lesson the hard way.

I didn’t have any connections - no old school friends, neighbours, co-workers or relatives who might have been a source of referrals in the early days.

And so here I was; young and inexperienced but extremely eager. Word spread, and people referred to me as ‘that German Immigrant girl who just started in real estate’. And what could she possibly have to offer at her age, lack of connections, and poor English skills?

I knew that if I wanted to get anywhere with this new profession of mine, I would need to figure out how to find buyers and sellers. The terms “qualified buyer” and “motivated seller” entered the stage much later. Meanwhile, I was burning precious energy chasing people who didn’t know what they wanted, arriving home exhausted ... to see my beautiful babies and my very frazzled husband along with piles of laundry and a sink full of dishes.

I remember presenting my very first offer, feeling like a deer in headlights. There was so much to learn. More times than I could count I remember having conversations with clients, not understanding many of the words they were using, trying so hard to catch on and not letting them notice. When I finally got back home, I would try to look up words in the dictionary (if I could figure out their spelling), write them down in a notebook, memorize them, and try to incorporate them into my daily vocabulary. I still have a long way to go. We’re all on a journey, aren’t we?

In my second full year in real estate, I made it to the top 3% of all real estate agents province-wide and shortly after that I worked myself up to the top 1% of the, then, 1600+ agents in our province and ... brought my hubby home.

Has it been easy? Definitely, not! Although I did many things right, I did so many things wrong making a painful amount of unnecessary and totally avoidable mistakes that, sadly, came with a huge price tag. I suppose that is what they call the school of Hard Knocks. I know it so well that I bet I'd make a pretty decent tour guide. Had I only known then what I know now.  

Over the years I've had the privilege of passing on many of the lessons I learned from the trenches, teaching new agents how to do it right.  Many more continue to ask how I was able to create such tremendous success so quickly, especially given my circumstances, while the average agent in North America struggles to sell about 5 homes per year.

 

The answer to that question has become my life's work.

Some of the Incredible Mentors in my Life ...

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